Digital Ethnography

  1. Prof Wesch

    quick note on “viral” video

    by
    10
    Amy Arden just asked me how videos go viral and what factors have an impact on a video’s spread.  We have thought quite a bit about this, and currently our thinking can be summed up like this, “It’s not about producing for a mass, but building a critical mass.”   For...

About Digital Ethnography

Our work explores how humans use media, how media uses us, and how we can use new media to reveal our insights in new ways.

CC by-nc-sa