Digital Ethnography

  1. Prof Wesch

    quick note on “viral” video

    Amy Arden just asked me how videos go viral and what factors have an impact on a video’s spread.  We have thought quite a bit about this, and currently our thinking can be summed up like this, “It’s not about producing for a mass, but building a critical mass.”   For...
  2. Prof Wesch

    YouTube Statistics

    For the most recent statistics and continuously updated notes on limitations and other findings, please see our wiki page on this topic. Total videos uploaded as of March 17th 2008: 78.3 Million Videos uploaded per day: over 150,000 A wildcard search on YouTube (“*”) has given us the following totals...
  3. Prof Wesch

    Silent Lego Film

    While making movies for our Youtube Viral Video contest, most members (as in everyone but me) of our class created short films that were well-constructed and excelled at both captivating the viewer and providing, either implicitly or explicitly, insightful commentary upon some larger issue, concept, and/or idea. This is not...

About Digital Ethnography

Our work explores how humans use media, how media uses us, and how we can use new media to reveal our insights in new ways.

CC by-nc-sa