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Digital Ethnography

The Machine is Us/ing Us Transcription

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[kml_flashembed movie="http://www.youtube.com/v/6gmP4nk0EOE" width="425" height="350" wmode="transparent" /]

Download High Quality Version
Final Draft coming March 8th!

The following poetic transcription was provided by
Tanya Witherspoon
Wichita State University

Text is linear

Text is unlinear

Text is said to be unlinear

Text is often said to be unlinear

Text is unlinear when written on paper

Digital text is different.

Digital text is more flexible.

Digital text is moveable.

Digital text is above all…hyper.

Digital hypertext is above all…

hypertext is above all…

hypertext can link

hypertext can link

here

here

or here…

virtually anywhere

anywhere virtually

anywhere virtual

The WayBack Machine

http://yahoo.com

Take Me Back

Oct 17, 1996

Yahoo

View Source

Most early websites were written in HTML

HTML

HTML was designed to define the structure of a web document.

p is a structural element referring to “paragraph”

LI

LI is also a structural element referring to “List Item”

As HTML expanded, more elements were added.

Including stylistic elements like B for bold and I for italics

Suck elements defined how content would be formatted.

In other words, form and content became inseparable in HTML

Digital Text can do better.

Form and content can be separated.

http://www.cnn.com

RSS XML

View Source

XML was designed to do just that.

http://www.cnn.com/?eref=rss_topstories

same with

CNN.com

and

and virtually all other elements in this document.

They describe the content, not the form.

So the data can be exported,

free of formatting constraints.

Latest News

Anthro Blogs (124)

Savage Minds

8apps: Social Networking for Productive People

WORLD CHANGING ANOTHER WORLD IS HERE

Antrho Journals (124)

University of California Press

Journals Digital Publishing

Current Anthropology

AESonline.org

Google

With form separated from content, users did not need to know complicated code to upload content to the web,

I’m Feeling Lucky

Create Blog

Name Your Blog

Beyond Etext

http://beyondetext.blogspot.com

Choose a template

Your blog has been created!

Monday, January 29, 2007

Hello World!

POSTED BY PROFESSOR WESCH AT 8:14 PM 0 COMMENTS

There’s a blog born every half second

and it’s not just text…Search

YouTube

Broadcast Yourself

This is a video response to The Beauty of Being Human

flickr

Ahoy mwesch!

Upload Photos

Anthropology club

Created by you.

KSU Anthropology club

Club Photos

Google

XML facilitates automated data exchange

two sites can “mash” data together

flickr maps

I’m Feeling Lucky

Limelight

Fluffy and white

Brushy Creek

Tokyo Delve’s Sushi B..

Who will organize all of this data?

TAG

del.icio.us

digital ethnography hypermedia anthropology

save

Who will organize all of this data?

We will.

You will.

Google

XML + U & Me create a database-backed web

a database-backed web is different

the web is different

the web

we are the web

I’m Feeling Lucky

WIRED

We Are the Web

by Kevin Kelly

“When we post and then tag pictures

teaching the Machine to give names,

we are teaching the Machine.

Each time we forge a link,

we teach it an idea.

Think of the 100 billion times per day humans click on a Web page

teaching the Machine”

the Machine

Diigo

Highlight

Highlight and Sticky note

Mwesch’s private note

the machine is us

Digital text is no longer just linking information…

Hypertext is no longer just linking information…

The Web is no longer just linking information…

The Web is linking people…

Web 2.0 is linking people…

…people sharing, tracing, and collaborating…

Wikipedia

Web 2.0

edit this page

We’ll need to rethink a few things…

We’ll need to rethink copyright

We’ll need to rethink authorship

We’ll need to rethink identity

We’ll need to rethink ethics

We’ll need to rethink aesthetics

We’ll need to rethink rhetorics

We’ll need to rethink governance

We’ll need to rethink privacy

We’ll need to rethink commerce

We’ll need to rethink love

We’ll need to rethink family

We’ll need to rethink ourselves.

by
Michael Wesch
Assistant Professor of Cultural Anthropology
Kansas State University

Digital ethnography
@ Kansas State University

music by DEUS “There’s Nothing impossible”

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5

Another time-coded transcript by Jesper Rønn-Jensen is also available here

Comments

  1. Anne

    January 11, 2008

    Thanks for very intriguging concept..

  2. Ryan Stage

    February 12, 2008

    Thank you! Your video solidifies my understanding that the digital world is massive, harrowing and misunderstood by some and a wonderful tool for nearly everything. The last 30 seconds of your video is most powerful. It confounds my mind, like the renaissance thinkers, what shall we do with all of this?

  3. William S

    April 21, 2008

    Get your full web 2.0 training here.

  4. SpotTheDog

    November 6, 2008

    I’m an artist that knows just enough about the programs I need to do my work. I may not completely understand the message of this video, but I know one thing, this video is absolutely beautiful and for me that’s what it’s all about. Simultaneously riveting and moving and beautiful. Thank you Mr. Wesch.

  5. Phillip Senn

    January 28, 2009

    typo: Such elements defined how content would be formatted

  6. guide

    May 20, 2009

    This is a very beautiful website, I have enjoyed my visit here very much. I’m very honoured to sign in your guestbook. Thanking you for the great work that you are doing here.

  7. Kraftkonzept Eventagentur

    September 28, 2011

    I appreciate your wp theme, exactly where would you get a hold of it through?

  8. Bandscheibe

    September 29, 2011

    I just added this website to my feed reader, excellent stuff. Can’t get enough! I also share that site at Oneview :-)

  9. kricko stmona

    October 11, 2011

    some informative information here

Add a comment

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About Digital Ethnography

Our work explores how humans use media, how media uses us, and how we can use new media to reveal our insights in new ways.

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