The Machine is Us/ing Us Transcription

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Download High Quality Version
Final Draft coming March 8th!

The following poetic transcription was provided by
Tanya Witherspoon
Wichita State University

Text is linear

Text is unlinear

Text is said to be unlinear

Text is often said to be unlinear

Text is unlinear when written on paper

Digital text is different.

Digital text is more flexible.

Digital text is moveable.

Digital text is above all…hyper.

Digital hypertext is above all…

hypertext is above all…

hypertext can link

hypertext can link

here

here

or here…

virtually anywhere

anywhere virtually

anywhere virtual

The WayBack Machine

http://yahoo.com

Take Me Back

Oct 17, 1996

Yahoo

View Source

Most early websites were written in HTML

HTML

HTML was designed to define the structure of a web document.

p is a structural element referring to “paragraph”

LI

LI is also a structural element referring to “List Item”

As HTML expanded, more elements were added.

Including stylistic elements like B for bold and I for italics

Suck elements defined how content would be formatted.

In other words, form and content became inseparable in HTML

Digital Text can do better.

Form and content can be separated.

http://www.cnn.com

RSS XML

View Source

XML was designed to do just that.

http://www.cnn.com/?eref=rss_topstories

same with

CNN.com

and

and virtually all other elements in this document.

They describe the content, not the form.

So the data can be exported,

free of formatting constraints.

Latest News

Anthro Blogs (124)

Savage Minds

8apps: Social Networking for Productive People

WORLD CHANGING ANOTHER WORLD IS HERE

Antrho Journals (124)

University of California Press

Journals Digital Publishing

Current Anthropology

AESonline.org

Google

With form separated from content, users did not need to know complicated code to upload content to the web,

I’m Feeling Lucky

Create Blog

Name Your Blog

Beyond Etext

http://beyondetext.blogspot.com

Choose a template

Your blog has been created!

Monday, January 29, 2007

Hello World!

POSTED BY PROFESSOR WESCH AT 8:14 PM 0 COMMENTS

There’s a blog born every half second

and it’s not just text…Search

YouTube

Broadcast Yourself

This is a video response to The Beauty of Being Human

flickr

Ahoy mwesch!

Upload Photos

Anthropology club

Created by you.

KSU Anthropology club

Club Photos

Google

XML facilitates automated data exchange

two sites can “mash” data together

flickr maps

I’m Feeling Lucky

Limelight

Fluffy and white

Brushy Creek

Tokyo Delve’s Sushi B..

Who will organize all of this data?

TAG

del.icio.us

digital ethnography hypermedia anthropology

save

Who will organize all of this data?

We will.

You will.

Google

XML + U & Me create a database-backed web

a database-backed web is different

the web is different

the web

we are the web

I’m Feeling Lucky

WIRED

We Are the Web

by Kevin Kelly

“When we post and then tag pictures

teaching the Machine to give names,

we are teaching the Machine.

Each time we forge a link,

we teach it an idea.

Think of the 100 billion times per day humans click on a Web page

teaching the Machine”

the Machine

Diigo

Highlight

Highlight and Sticky note

Mwesch’s private note

the machine is us

Digital text is no longer just linking information…

Hypertext is no longer just linking information…

The Web is no longer just linking information…

The Web is linking people…

Web 2.0 is linking people…

…people sharing, tracing, and collaborating…

Wikipedia

Web 2.0

edit this page

We’ll need to rethink a few things…

We’ll need to rethink copyright

We’ll need to rethink authorship

We’ll need to rethink identity

We’ll need to rethink ethics

We’ll need to rethink aesthetics

We’ll need to rethink rhetorics

We’ll need to rethink governance

We’ll need to rethink privacy

We’ll need to rethink commerce

We’ll need to rethink love

We’ll need to rethink family

We’ll need to rethink ourselves.

by
Michael Wesch
Assistant Professor of Cultural Anthropology
Kansas State University

Digital ethnography
@ Kansas State University

music by DEUS “There’s Nothing impossible”

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5

Another time-coded transcript by Jesper Rønn-Jensen is also available here

Wesch

Associate professor of cultural anthropology. Ed Traceur. Hacker. Car-free.

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66 Responses

  1. Anne says:

    Thanks for very intriguging concept..

  2. Ryan Stage says:

    Thank you! Your video solidifies my understanding that the digital world is massive, harrowing and misunderstood by some and a wonderful tool for nearly everything. The last 30 seconds of your video is most powerful. It confounds my mind, like the renaissance thinkers, what shall we do with all of this?

  3. William S says:

    Get your full web 2.0 training here.

  4. SpotTheDog says:

    I’m an artist that knows just enough about the programs I need to do my work. I may not completely understand the message of this video, but I know one thing, this video is absolutely beautiful and for me that’s what it’s all about. Simultaneously riveting and moving and beautiful. Thank you Mr. Wesch.

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  6. Phillip Senn says:

    typo: Such elements defined how content would be formatted

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  1. February 11, 2007

    [...] Transcripts are now available as well: http://mediatedcultures.net/ksudigg/?p=78 [...]

  2. February 11, 2007

    the machine is us/ing us – web 2.0 in 4,5 minutes…

    how do we define the web and ourselves using it? professor michael wesch of kansas state university tries to visualize the ideas and concepts of web 2.0 in a very well done video. while the message itself does not suprise me that much it is the video t…

  3. February 11, 2007

    [...] Web 2.0 … The Machine is Us/ing Us is a crash course in Web2.0 created by a group of Kansas State University students at Digital Ethnography at Kansas State University. A transcription of the text is available on the site. [...]

  4. February 12, 2007

    [...] Le texte de la vidéo est accessible ici (utile car les images défilent vite). Le site du groupe “Digital Ethnography” auquel participe Wesh contient plusieurs vidéos intéressantes dont une qui est une contestation semi-parodique de son travail… [...]

  5. February 12, 2007

    [...] Transkrypt obecnej wersji, jak i plik wideo o większej rozdzielczości można odnaleźć pod tym linkiem. [...]

  6. February 12, 2007

    [...] [QUOTEthe blurb at yt]Web 2.0 in just under 5 minutes. This is the 2nd draft, and I plan on doing one more final draft. Please leave comments on what could be changed or improved, or what needs to be excluded or included. Subscribe if you want to be notified when the revision is released. UPDATE: I just added this video to Mojiti where you can actually write your comments into the video itself. It is an exciting experiment in "Video 2.0". Go check it out at Mojiti: Web 2.0 … The Machine is Us/ing Us and add your voice! Transcripts are now available as well: Digital Ethnography » Blog Archive » The Machine is Us/ing Us Transcription A couple of people have noted that the statement, "XML was created to do just that" (separate form from content) is misleading because CSS enables the same effect with HTML. I tried to integrate CSS into the video, but it ruined the flow. Perhaps in the next draft. My statement on XML is based on the following from xml.com: "In order to appreciate XML, it is important to understand why it was created. XML was created so that richly structured documents could be used over the web. The only viable alternatives, HTML and SGML, are not practical for this purpose. HTML, as we’ve already discussed, comes bound with a set of semantics and does not provide arbitrary structure." Thank you all for the comments. With your help the next draft will be cleaned up and hopefully free of factual errors. A higher quality version is available for download here: Free File Hosting Made Simple – MediaFire Please note that this is the second draft and the final version will not be available until late February after I review all comments and revise the video. Please return for a new download link at that time. The song is "There’s Nothing Impossible" by Deus, available for free at http://www.jamendo.com/en/a… Deus offers music under a Creative Commons Attribution-NonCommercial- ShareAlike 2.0 license, yet one more example of the interlinking of people sharing and collaborating this video is attempting to illustrate. CC: Creative Commons… Michael Wesch Assistant Professor of Cultural Anthropology Kansas State University … (more) (less) [/quote] i’ve not fixed all the links sorry [...]

  7. February 12, 2007

    [...] (Link, via) [...]

  8. February 12, 2007

    Web 2.0 … The Machine is Us/ing Us…

    De meeste filmpjes op Youtube zijn ronduit crap te noemen. Vaak zijn ze wel grappig, maar inhoud is over het algemeen ver te zoeken. Het onderstaande filmpje van Michael Wesch overviel me dan ook een beetje, op een positieve manier.

    Wesch is dan ook…

  9. February 12, 2007

    [...] I’ve just posted another link to the sidebar, which will now display all links, rather than just the newest ones, and I wanted to give it some extra recognition. If you haven’t seen it, check out this video on the nature of form, content, and meaning on the internet. It’s really powerful, and quite interesting. More information can be found on the Kansas State University Center for Digital Ethonography Blog. [...]

  10. February 13, 2007

    [...] Era obligado arrancar con Web 2.0 … Beyond E-text (también conocido como Web 2.0… The machine is us/ing us), que ya tiene una inteligente réplica: TMIU/U Response from CoryTheRaven. [...]

  11. February 14, 2007

    [...] by Prof. Michael Wesch [via blogØblog]. [...]

  12. February 14, 2007

    Video: Web 2.0 explained…

    Kansas State University Professor “Michael Wesch” has made the second draft of his video available online that provides a flyover from early HTML to Web 2.0 in less than 5 minutes. Great work…The video is also online at “moj…

  13. February 15, 2007

    A amazing little video that explains the evolution into what we are calling …

    As I mentioned in my weekly report into For Immediate Release today, Professor Michael Wesch of the Kansas State University’s “Digital Ethnography” group (what a cool name!) has released this great little video out on YouTube that very succinctly ex…

  14. February 16, 2007

    [...] Das Video gibts auch in einer besseren Qualitaet zum Download, falls euch mal wieder jemand fragen sollte: “Duuuu, was is eigentlich dieses Web2Null?” und eine Abschrift des Ganzen gibts bei mediatedcultures.net. 22 Views | Drucken [...]

  15. February 16, 2007

    [...] Much has been made of the viral outbreak of Michael Wesch’s “Web 2.0…The Machine is Us/ing Us” (first noticed on Frank Gruber’s Somewhat Frank) Some of the reactions, including my initial one, have suggested that the piece is overly optimistic. However, we should not let the pulsing soundtrack (a song called “There’s Nothing Impossible”), speed, and magically moving text and images distract us to miss his playfulness with these ideas, a montage of reactions to the notion of Web 2.0 more than a manifesto for it.  Matt Kirschenbaum has commented on one of these moments, the use of the WayBack Machine.   Below is a further analysis (or annotation) of the first 26 seconds or so of the film: [...]

  16. February 16, 2007

    [...] Ein Kulturanthropologe erklärt sehr schön, was sich im Web in der letzten Zeit verändert hat. Was mich irgendwie daran am meisten fesselt ist die Musik von Deus. [...]

  17. February 18, 2007

    [...] GEEK ALERT: If you are a into tech (nobody like that around here {thatch cracks up laughing}) then you will probably have seen this but I enjoyed this no end. And as Chris Anderson said “This is why I do what I do:” mediatedcultures.net/ksudigg/?p=78 [...]

  18. February 19, 2007

    Web 2.0 … The Machine is Us/ing Us…

    I happened across this video right around the Superbowl and then again at the ASAE Technology Conference. It was created by Michael Wesch, an Assistant Professor of Cultural Anthropology at Kansas State University as an homage to Web 2.0 and an explora…

  19. February 19, 2007

    [...] Transcript of video can be viewed here « ‘Think Different’ [...]

  20. February 19, 2007

    [...] This video has been quite a success in the blogosphere and it was made by the Digital Ethnography group at Kansas State University. [...]

  21. February 19, 2007

    [...] This video is called ‘The Machine is Us/ing Us‘. [...]

  22. February 21, 2007

    Das Web 2.0…

  23. February 22, 2007

    Defining Web 2.0: The Web is Us…

    Digital text is no longer just linking information…Hypertext is no longer just linking information…The Web is no longer just linking information…The Web is linking people…Web 2.0 is linking people……people sharing, tracing, and collaborating…

  24. February 23, 2007

    Web 2.0 – the machine is Us/ing Us…

    Prof. Mike Wesch from Kansas State University’s Digital Ethnography project posted the above video to YouTube, which is clear explanation of what Web 2.0 is all about.

    I have to say I hate the term Web 2.0 as it is really just the Web (indeed …

  25. February 25, 2007

    [...] Web 2.0 … The Machine is Us/ing Us a crash course in Web2.0 created by a group of Kansas State University students at Digital Ethnography at Kansas State University. A transcription of the text is available on the site. [...]

  26. February 25, 2007

    [...] Transcripts are now available as well: http://mediatedcultures.net/ksudigg/?p=78 [...]

  27. February 28, 2007

    [...] Edit – The first link connects to YouTube, and much to my surprise I was able to connect to it from school today. If you can not see it, Professor Wesch’s site has an embedded version of the video that seemed to work when I tested it today. [...]

  28. March 2, 2007

    [...] Leia a transcrição completa do vídeo The Machine is Us/ing Us no site da Digital Ethnography. [...]

  29. March 2, 2007

    [...] Leia a transcrição completa do vídeo The Machine is Us/ing Us no site da Digital Ethnography. [...]

  30. March 4, 2007

    [...] Kudos to Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University. You may also download the complete transcript or windows media version. [...]

  31. March 4, 2007

    [...] The Machine is Us/ing Us Transcription [...]

  32. March 8, 2007

    [...] Please visit Professor Wesch’s Digital Ethnography blog for a transcript and more information about the video. [...]

  33. March 9, 2007

    [...] What makes it interesting, then? Is it sentencing? Well, take a look at the transcript of the movie. Most of the sentences are rather simple, but some are quite smart. However, they do not make for much of a prose, and the story is certainly more then those sentences. [...]

  34. March 14, 2007

    [...] Vía Digital Ethnography « Odiosa comparación con noble fin   Graficar partidos de futbol » [...]

  35. March 16, 2007

    [...] In a recent video ethnography of the “Web 2.0″ concept, anthropologist Michael Wesch invited the online audience to rethink a wide array of concepts, from copyright and authorship to identity and commerce. My session, if accepted, should follow these ideas along with specific emphasis on academic freedom, open access,  and flexible strategies for learning and teaching. [...]

  36. March 19, 2007

    [...] So why? Because I honestly believe that the act of communicating information can save the world, and that the medium is part of the message. “Digital text is no longer just linking information… Hypertext is no longer just linking information… The Web is no longer just linking information… The Web is linking people… Web 2.0 is linking people…” (transcript) [...]

  37. March 23, 2007

    [...] Digital Ethnography » Blog Archive » The Machine is Us/ing Us Transcription The transcript of that amazing video. Granted, most of the power of the video was in the, well, video, but it’s nice to see the text, too. (tags: web2.0) [...]

  38. April 27, 2007

    [...] Before the opening talk at the Web 2.0 Expo earlier this week, the conference organizers played Michael Wesch’s video-ode to the participatory Web, “The Machine is Us/ing Us”. Given the insider-y nature of the crowd, I have to assume that most of the attendees had already seen it — it had rocketed to blogospheric celebrity in early February. But I didn’t realize the guy who made the video, a professor of cultural anthropology from Kansas State University, was at the conference. [...]

  39. June 5, 2007

    [...] • igualmente, la transcripción “poética” del texto- dada su gran velocidad: http://mediatedcultures.net/ksudigg/?p=78 [...]

  40. June 24, 2007

    [...] Web 2.0 You can Powerpoint the difference between Web 1 and Web 2 all you want, but I think this video by Digital Ethnographer Michael Wesch is the most powerful (and QUICK!) description I’ve found. [...]

  41. July 23, 2007

    [...] Here’s an excellent video that captures the experience of web 2.0 from all angles. It was created by a group of students at the Kansas State U and is clever as hell. Take 4 minutes and enjoy! [...]

  42. August 24, 2007

    [...] 12, 2007 A crash course in Web2.0 Posted by sharonb under Web2.0  Web 2.0 … The Machine is Us/ing Us is a crash course inWeb2.0 created by a group of Kansas State University students at Digital Ethnography at Kansas State University. A transcription of the text is available on the site. [...]

  43. October 3, 2007

    [...] Une transcription du texte (anglais) est disponible sur le blog digital ethnography Quelqu’un a le courage de créer la version française ? [...]

  44. October 19, 2007

    [...] Les auteurs de The Machine is us/ing us reviennent avec un nouvelle vidéo intitulée Information R/evolution. [...]

  45. November 16, 2007

    [...] Posted by zillionand1 on November 16, 2007 An excellent Web 2.0 video from Digital Ethnography workgroup at the Kansas State University, Department of Cultural Anthropology. Visit their page here. The best line is the one about every connection we make via a weblink is teaching the machine. [...]

  46. November 16, 2007

    [...] Posted by zillionand1 on September 16, 2007 An excellent Web 2.0 video from Digital Ethnography workgroup at the Kansas State University, Department of Cultural Anthropology. Visit their page here. The best line is the one about every connection we make via a weblink is teaching the machine. [...]

  47. February 6, 2008

    [...] ” sprung it’s way into my conciousness a few weeks ago with the release of the The Machine is Us/ing Us YouTube video which has been the trigger for many discussion of late. It’s an interesting part [...]

  48. February 6, 2008

    [...] discover there exists a poetic transcript of the video text at mediatedcultures.net…perhaps someone will put it into a formal song [...]

  49. February 22, 2008

    [...] obecnej wersji, jak i plik wideo o wi?kszej rozdzielczo?ci mo?na odnale?? pod tym linkiem. Obecna wersja animacji, z której skorzystali?my dost?pna jest za po?rednictwem serwisu [...]

  50. March 4, 2008

    [...] Transkript  [...]

  51. March 14, 2008

    [...] leia o excelente transcript depois . [...]

  52. May 4, 2008

    [...] a transcrição completa do vídeo The Machine is Us/ing Us no site da Digital [...]

  53. July 4, 2008

    [...] Transcripts are now available as well: http://mediatedcultures.net/ksudigg/?… [...]

  54. January 1, 2012

    [...] Transcripts are now accessible as well: http://mediatedcultures.net/ksudigg/?p=78 [...]

  55. January 17, 2012

    [...] mediatedcultures.net/ksudigg/?p=78 [...]