Digital Ethnography

YouTubers – an ethnography of YouTube

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Almost 2 million views, over a 4 star rating, and appealing to some of what’s best in humanity … like empathy. Good stuff. This is the video that originally inspired me to think we could do something really great by making a documentary about “YouTubers” – expanding on what has been done here using some anthropological theories and tools. 


  1. LeeRed

    January 12, 2007

    I really liked this video. I am not very familiar with youtube, video blogging, and the like, so I think it may have given me a good idea about what this stuff is all about.

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About Digital Ethnography

Our work explores how humans use media, how media uses us, and how we can use new media to reveal our insights in new ways.

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