YouTube Statistics

For the most recent statistics and continuously updated notes on limitations and other findings, please see our wiki page on this topic.

Total videos uploaded as of March 17th 2008: 78.3 Million

Videos uploaded per day: over 150,000

A wildcard search on YouTube (“*”) has given us the following totals (which approximates the total number of videos on YouTube)
January 28th 2008: 70 million
March 13th 2008: 77.4 million
March 17th 2008: 78.3 million
These numbers suggest that there are now between 150,000 to over 200,000 videos published everyday on YouTube.

We wanted to know more about all these videos, so we created a little study in which we took a *nearly* random sample of 232 videos on Wednesday, March 12th 2007. The method: every 2 hours, one of 8 researchers loaded the “Most Recent” videos on YouTube and analyzed the first 20 videos (the most recently added at that moment). This was done to eliminate the sampling bias of different times. Almost 20 videos were watched every 2 hours as they were uploaded to YouTube. Eight videos were blocked or removed before they could be viewed by the researchers, giving us the total of 232.

Here is what we found out:

YouTube by Category: (Click here for a Tag Cloud Visualization)
Music: 19.8%
Entertainment: 19.0%
People & Blogs: 14.2%
Comedy: 13.4%
Sports: 6.9%
Education: 6.0%
Autos: 5.2%
Film: 4.7%
HowTo: 2.6%
News: 2.6%
Pets: 2.2%
Science: 2.2%
Travel: 1.3%

Most commonly used tags: (the following were the only tags used 4 or more times in the sample)
video, sexy, sex, music, rock, rap, funny, news, pop, dance, film, short, TV

Average Video Length: 2 minutes 46.17 seconds

Time it would take to view all of the material on YouTube (as of March 17th 2008): 412.3 years

Average Age of Uploader: 26.57
(note that this is not the average age of anybody who has ever uploaded a video, but the average age of active uploading)

Unambiguously User-Generated (amateur): 80.3%

Professional: 14.7%

Commercial Content Uploaded as percentage of Total Uploads: 4.7%

Vlogs Uploaded as percentage of Total Uploads: 4.7%

Percentage of videos that are probably in violation of copyright: 12%

Uploads by Country:
(Note: these statistics assume that upload traffic is consistent throughout a 24 hour period. For example the majority of YouTube videos are from the USA between 8pm – midnight CDT. If overall upload traffic is higher at this time than the early morning hours when USA percentage is low, then the USA may account for a higher percentage of total uploads. The reverse might also be true.)

USA: 34.5%
UK: 6.9%
Philippines: 3.9%
Turkey: 3.4%
Spain: 3.4%
Canada: 3.0%
Brazil: 3.0%
Germany: 2.6%
France: 2.6%
Mexico: 2.6%
Australia: 2.6%

Uploads by Language:
(same limitations as above for uploads by country apply here as well)

English: 48.1%
Spanish: 13.6%
Dutch: 3.9%
German: 2.9%
Portuguese: 2.9%

Wesch

Associate professor of cultural anthropology. Ed Traceur. Hacker. Car-free.

You may also like...

45 Responses

  1. I would have thought there would have been a whole lot more copyright infringers on YouTube.

  2. F2 says:

    How can we “DIGG” and “DEL.ICIO.US” you. This is some great information!

  3. Stian Haklev says:

    Great study, I like the way you did random sampling! It would be interesting to try to quantify (at least get some idea of the dimensions) upload frequency at different times, and see if this changed your statistics. Not sure how you’d get that data.

    It would also be very interesting to compare with other videosharing sites, even in other countries – there’s a ton of hugely popular Chinese video sharing sites like Youku. Perhaps if you have some international students that would be an interesting task.

  4. Judd says:

    Very interesting analysis, going to check out the wiki.

  5. Viddiction says:

    There is no doubt that that You tube is one of the most eagerly watched site and looking at the way they are growing, it won’t take to much time to reach 1000 millions clips.

  6. Alejandra says:

    do you know how much of the total on line videos are hosted on youtube? (%) the last time i knew it was about 43% but that was in 1006 i think…

  7. Philippines: 3.9%
    It’s very interesting that Philippine people love youtube so much.

  8. Chris Martin says:

    How much as a percentage of youtube videos are related to sex?

  9. Ali says:

    Very Nice Approach Mate

  10. TimPiazza says:

    It’s interesting to note that that 4 of the top 5 topics for content reflect the most popular media on television. Only news is left behind, replaced by bloggers–their Web 2.0 constituents.

  11. http://beheader69.wordpress.com/2009/07/22/ei-vad-tot/

    look at this

    Youtube now offers detailed statistics regarding each video clip posted on the website…age, sex, links, querris, etc….awfull

  12. inevation de plastique de hassad almagharibia de aljazeera de la dat 33 07 2009

    mr zahouan mustapha

    merci

  13. inevation de plastique de hassad almagharibia de aljazeera de la dat 31 07 2009

    mr zahouan mustapha

    merci

  14. Travis Smith says:

    Hello,

    Do you have any recent or up-to-date statistics on Youtube?

    Thanks!

    TS

  15. CrisisMaven says:

    I have just added a Reference List to my economics blog with economic data series, history, bibliographies etc. for students & researchers.

  16. geetha says:

    Know the Complete Information of youtube.com here at http://greatstatistics.com/youtube.com

  17. I’m a pretty serious trekker and need to admit that I am anal about my equipment. If there is one nuance that I hate, it’s when my gear stop working. That’s why I always purchase quality gear to gear myself up and be prepared for anything the trail throws at me.

  18. youtube says:

    inevation de plastique de hassad almagharibia de aljazeera de la dat 33 07 2009

  19. Howdy! I could have sworn I’ve visited your blog before but
    after going through some of the articles I realized it’s
    new to me. Nonetheless, I’m definitely happy I discovered it
    and I’ll be bookmarking it and checking back often!

  20. good says:

    Do you mind if I quote a couple of your articles as long as
    I provide credit and sources back to your webpage? My blog is in the exact same area of interest as yours and my visitors would genuinely benefit from a lot
    of the information you present here. Please let me know if
    this alright with you. Cheers!

  21. Colorful polygons were pretty much the standard, so the highlight of Pokemon Snap may have
    been the anime-style scenes between levels. With the advent of the Internet
    there is now a whole world of Anime that has opened up to folks over here in the United States.
    Take that B+ and turn it into Honors by keeping it there for one to three years.

  22. The site has a three credit minimum purchase
    though. Be subtle at every instance and, you will definitely see the difference.

    If you like animated movies, Despicable Me is going to be right up
    your alley.

  1. March 18, 2008

    [...] Uno studio effettuato da un gruppo della Kansas State University ha reso disponibili alcune interessanti statistiche su Youtube, uno dei siti più popolari e trafficati di Internet. Benchè i dati non siano ufficiali, ci aiutano a capire meglio il fenomeno. Alcuni numeri importanti: [...]

  2. March 18, 2008

    [...] Digital Ethnography » Blog Archive » YouTube Statistics Some latest stats on YouTube (tags: youtube stats) [...]

  3. March 19, 2008

    [...] Marzo 2008 in cartello, numeri, youtube Belli i numeri di Youtube. 78 milioni di video per un totale di 412 anni di visione complessiva. Che “sex” e [...]

  4. March 19, 2008

    [...] Digital Ethnography »YouTube Statistics Some interesting YouTube stats from Digital Ethnography, including… time it would take to view all of the material on YouTube (as of March 17th 2008): 412.3 years (tags: YouTube stats statistics research data)  Subscribe in a reader [...]

  5. March 22, 2008

    [...] to 200,000 are uploaded each day.  They did a short breakdown of categories from a sample – the details of which are here, and came  up with some interesting [...]

  6. March 24, 2008

    [...] videos uploaded daily It would take 412.3 years to view all the videos available on [...]

  7. March 25, 2008

    [...] parte dei contenuti inviati dagli utenti arriva da Inghilterra e Stati Uniti, ma una ricerca di Digital Ethnography ha evidenziato che Turchia, Filippine e Spagna sono tra le prime cinque nazioni a caricare filmati [...]

  8. March 25, 2008

    [...] parte dei contenuti inviati dagli utenti arriva da Inghilterra e Stati Uniti, ma una ricerca di Digital Ethnography ha evidenziato che Turchia, Filippine e Spagna sono tra le prime cinque nazioni a caricare filmati [...]

  9. March 29, 2008

    [...] du?ym stopniu upraszczam spraw?, wi?c zainteresowanym tematem proponuj? przej?? od razu do tekstu ?ród?owego i/lub poszerzonych informacji o badaniu [...]

  10. April 6, 2008

    [...] af indholdet. 80 % er rent faktisk amatørindhold (ikke det samme som, at det og: YouTube Statistik. Mortengade.dk skriver om internettet, politik, kommunikation, fodbold og alt der imellem. Vil du [...]

  11. April 15, 2008

    [...] is a phenominal success. It provides access to nearly 80 millions videos, and although “music” and [...]

  12. April 28, 2008

    [...] Irving quoted at stat about youtube usage that was so astounding that I had to look it up to believe it. Irving said that over 150,000 videos are uploaded to YouTube every day. Daily. I am [...]

  13. May 8, 2008

    [...] as a contributing member of a conversation. 150,000 videos are uploaded to YouTube per day (Wesch 2008). Between 1 and 2 million photos are uploaded to Flickr each day (Flickr main page). Both platforms [...]

  14. March 11, 2009

    [...] You can see more about the Kansas State Study here [...]

  15. March 17, 2009

    [...] (sources here, here and here) [...]

  16. January 7, 2011

    [...] (sources here, here and here) [...]

  17. January 11, 2011

    [...] vast, disorganized, immaterial, invaluable archive, which at this point would take well over 400 years to [...]

  18. February 16, 2011

    [...] (sources here, here and here) [...]

  19. June 3, 2011

    [...] (sources here, here and here) [...]

  20. August 1, 2011

    [...] People are watching 2 billion videos a day on YouTube. The duration of the average online video is 3.7 minutes. This is up from 2 minutes 46 seconds in 2008. [...]

  21. August 18, 2011

    [...] (sources here, here and here) [...]

  22. September 26, 2011

    [...] this is a long YouTube video (average video: 2-3 minutes) Wesch raises a number of interesting points about YouTube and the people who use it. He talks [...]

  23. November 17, 2011

    [...] di API per integrare i suoi contenuti con altre risorse – ad es. Facebook a Gtalk – nonchè la più grande vetrina al mondo per video [...]