YouTube Statistics

For the most recent statistics and continuously updated notes on limitations and other findings, please see our wiki page on this topic.

Total videos uploaded as of March 17th 2008: 78.3 Million

Videos uploaded per day: over 150,000

A wildcard search on YouTube (“*”) has given us the following totals (which approximates the total number of videos on YouTube)
January 28th 2008: 70 million
March 13th 2008: 77.4 million
March 17th 2008: 78.3 million
These numbers suggest that there are now between 150,000 to over 200,000 videos published everyday on YouTube.

We wanted to know more about all these videos, so we created a little study in which we took a *nearly* random sample of 232 videos on Wednesday, March 12th 2007. The method: every 2 hours, one of 8 researchers loaded the “Most Recent” videos on YouTube and analyzed the first 20 videos (the most recently added at that moment). This was done to eliminate the sampling bias of different times. Almost 20 videos were watched every 2 hours as they were uploaded to YouTube. Eight videos were blocked or removed before they could be viewed by the researchers, giving us the total of 232.

Here is what we found out:

YouTube by Category: (Click here for a Tag Cloud Visualization)
Music: 19.8%
Entertainment: 19.0%
People & Blogs: 14.2%
Comedy: 13.4%
Sports: 6.9%
Education: 6.0%
Autos: 5.2%
Film: 4.7%
HowTo: 2.6%
News: 2.6%
Pets: 2.2%
Science: 2.2%
Travel: 1.3%

Most commonly used tags: (the following were the only tags used 4 or more times in the sample)
video, sexy, sex, music, rock, rap, funny, news, pop, dance, film, short, TV

Average Video Length: 2 minutes 46.17 seconds

Time it would take to view all of the material on YouTube (as of March 17th 2008): 412.3 years

Average Age of Uploader: 26.57
(note that this is not the average age of anybody who has ever uploaded a video, but the average age of active uploading)

Unambiguously User-Generated (amateur): 80.3%

Professional: 14.7%

Commercial Content Uploaded as percentage of Total Uploads: 4.7%

Vlogs Uploaded as percentage of Total Uploads: 4.7%

Percentage of videos that are probably in violation of copyright: 12%

Uploads by Country:
(Note: these statistics assume that upload traffic is consistent throughout a 24 hour period. For example the majority of YouTube videos are from the USA between 8pm – midnight CDT. If overall upload traffic is higher at this time than the early morning hours when USA percentage is low, then the USA may account for a higher percentage of total uploads. The reverse might also be true.)

USA: 34.5%
UK: 6.9%
Philippines: 3.9%
Turkey: 3.4%
Spain: 3.4%
Canada: 3.0%
Brazil: 3.0%
Germany: 2.6%
France: 2.6%
Mexico: 2.6%
Australia: 2.6%

Uploads by Language:
(same limitations as above for uploads by country apply here as well)

English: 48.1%
Spanish: 13.6%
Dutch: 3.9%
German: 2.9%
Portuguese: 2.9%


Associate professor of cultural anthropology. Ed Traceur. Hacker. Car-free.

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45 Responses

  1. I would have thought there would have been a whole lot more copyright infringers on YouTube.

  2. F2 says:

    How can we “DIGG” and “DEL.ICIO.US” you. This is some great information!

  3. Stian Haklev says:

    Great study, I like the way you did random sampling! It would be interesting to try to quantify (at least get some idea of the dimensions) upload frequency at different times, and see if this changed your statistics. Not sure how you’d get that data.

    It would also be very interesting to compare with other videosharing sites, even in other countries – there’s a ton of hugely popular Chinese video sharing sites like Youku. Perhaps if you have some international students that would be an interesting task.

  4. Judd says:

    Very interesting analysis, going to check out the wiki.

  5. Viddiction says:

    There is no doubt that that You tube is one of the most eagerly watched site and looking at the way they are growing, it won’t take to much time to reach 1000 millions clips.

  6. Alejandra says:

    do you know how much of the total on line videos are hosted on youtube? (%) the last time i knew it was about 43% but that was in 1006 i think…

  7. Philippines: 3.9%
    It’s very interesting that Philippine people love youtube so much.

  8. Chris Martin says:

    How much as a percentage of youtube videos are related to sex?

  9. Ali says:

    Very Nice Approach Mate

  10. TimPiazza says:

    It’s interesting to note that that 4 of the top 5 topics for content reflect the most popular media on television. Only news is left behind, replaced by bloggers–their Web 2.0 constituents.


    look at this

    Youtube now offers detailed statistics regarding each video clip posted on the website…age, sex, links, querris, etc….awfull

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  14. Travis Smith says:


    Do you have any recent or up-to-date statistics on Youtube?



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