The Machine is Us/ing Us Final Version

Click here to download as a 3Mbps WMV file (55 MB)

Click here to download in Quicktime format (96 MB)

On January 31st I released the 2nd draft of The Machine is Us/ing Us hoping to receive feedback from my colleagues. (The first draft was only seen by my Digital Ethnography class 2 days before the 2nd draft was released on YouTube.) I sent it to 10 people. Four days later it was the most blogged about video in the blogosphere and the wild ride had begun. It has been fun and amazing for the most part – sometimes overwhelming – but always exciting. It is hard to believe that a little video I created in my basement in St. George Kansas could be seen by over 1.7 million people, be translated into (at least) 5 languages, and be shown to large audiences at major conferences on 6 continents within just one month of its creation. In some ways, the journey of the video speaks volumes that the content of the video could only hint at. I know I could not have done this with the technology available 3 years ago – certainly not 13 years ago – so the world really is different and I’m just happy to be part of the mass of people trying to rethink how we can best live in this quickly changing environment. To see more about my overall philosophy and goals for the video, you can read the interview I did with John Battelle.

This new version is not a major revision. It is just cleaned up a bit – fixed a few typos and cleaned up some transitions. I’m reserving some of the new ideas that have come to me in the past month for future video projects. I considered releasing this as an “eternal beta” in true Web 2.0 style, but decided to let it stand as is and start working on future projects. Many of my future videos will address the last 30 seconds of this video (the “rethink …” part).

Big thanks to all those who sent me comments or posted their comments on YouTube, in the blogosphere, or on Mojiti. If I did not address your comment in the new revision, there is a good chance that I have it in mind for a future project, but feel free to contact me and let me know your thoughts.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. So you are welcome to download it, share it, even change it, just as long as you give me some credit and you don’t sell it or use it to sell anything. I received many more positive comments than negative about the song choice (great work Deus!), but if you are one of those who does not like the song just download the video and change the audio track to your liking.

Wesch

Associate professor of cultural anthropology. Ed Traceur. Hacker. Car-free.

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116 Responses

  1. Hi, I check your new stuff on a regular basis. Your story-telling style
    is awesome, keep up the good work!

  2. Madalena Hoszko says:

    Good afternoon Professor Wesch
    We are a group of online Students (Master-degree in E-learning Pedagogy) of Universidade Aberta in Portugal, that add a tasks to present a critical comment to video “The machine is us/ing us”

    Team Epsilon- Madalena H. Yara N., Herculano R.

    The video characterizes the digital flexibility and plasticity, comparatively to the written text, on paper, as it assumes the hypertext quality, that link´s us to the complex articulation that restructures itself through every new connection.
    The Internet and the hyperlink are changing the way we use and process information, designating transformations in the way we interact, but especially transforming cognition.
    The “machine” is using us, as the web acts like a complex and autonomous organism, that feeds from our tools, interactions and productions.
    At the same time we are the “machine”, we render the strength beneath the web´s dynamic, the cyberspace is the eco of our web`s manipulation.
    We use and return, hoping to keep the dynamics alive; therefore, participation is the key.

  3. Claudio Pinto, Diana Morais and Sonia Heideman says:

    This video discusses the role of digital text and its potentialities. Unlike writing on paper text, digital text becomes something more flexible, changeable, which can promote a world of possibilities and where the hypertext brings the possibility of sharing, of a collaborative construction and of co-creation.
    Where through a click an individual text is replaced by the collective and allows that the content and the format itself could be the subject of a review by a third party, who in replace can comment, question, share, enhance and change it.
    Turns out to be the possibility for each of us to project something about yourself into the virtual environment and to make your mark in the virtual world.
    Hypertext ultimately promote the globalization of ideas, content, knowledge, once it can be accessed without restrictions, both geographic and temporal, being stored in the ocean of the information present on the internet.

  4. Ana V.; Carlos S.; Nelson S. & Sérgio S. - - students of e-learning master - Open University says:

    With the hipertext we can acess in other virtual space more easily. It can help us in the school because we don’t spend much time to looking for the information. For example, if we use only the books we spend much time than the hipertext. The hipertext is more easy and amusing. ( by Ana V.; Carlos S.; Nelson S. & Sérgio S. – - students of e-learning master – Open University)

  5. Ana V.; Carlos S.; Nelson S. & Sérgio S. - - students of e-learning master - Open University says:

    The virtual context is a new reality. The messages appearing in all the digital context. It’s all linked each other. In the e-learning, the students have many options to learn. ( by Ana V.; Carlos S.; Nelson S. & Sérgio S. – - students of e-learning master – Open University)

  6. Ana V.; Carlos S.; Nelson S. & Sérgio S. - - students of e-learning master - Open University says:

    The internet has come to play an important role in our socialization although we have not noticed. ( by Ana V.; Carlos S.; Nelson S. & Sérgio S. – - students of e-learning master – Open University)

  7. Madalena Hoszko says:

    The video characterizes the digital flexibility and plasticity, comparatively to the written text on paper, as it assumes the hypertext quality, that link´s us to the complex articulation that restructures itself through every new connection.
    The hyperlink is changing the way we use and process information, designating transformations in the way we interact, but especially transforming cognition.

    The “machine” is using us, as the web acts like a complex and autonomous organism, that feeds from our tools, interactions and productions.
    At the same time we are the “machine”, we render the strength beneath the web´s dynamic, the cyberspace is the eco of our web`s manipulation. We use and return hoping to keep the dynamics alive; therefore, participation is the key.

    Team Epsilon- Madalena H. Yara N., Herculano R. Students of Mpel(Master-degree in E-learning Pedagogy) Open University (Portugal)

  1. March 10, 2007

    digital ethnography…

    The ethnographer’s job is to immerse himself in the culture being studied and participate in order to get a better understanding of their ways of life. By this definition Prof. Wesch has accomplished a rather unique milestone by summarizing the …

  2. March 12, 2007

    [...] Read his explanation in Digital Ethnography. [...]

  3. March 13, 2007

    [...] The final version of Web 2.0… The Machine is Using Us has been posted by Michael Wesch.  It is worth watching at least twice, and note his intentions in posting the draft vs. what actually happened.  It helps to prove his point, I think. [...]

  4. March 15, 2007

    [...] Digital Ethnography has completed their project and has released the final edit of The Machine is Us/ing Us. [...]

  5. March 21, 2007

    [...] Con un tecleado feroz este cortometraje define de manera fabulosa los retos que nos plantea Internet. El autor es Michael Wesch y sus conclusiones son precisas y luminosas: El texto digital ya no solo sirve para enlazar información. El hipertexto tampoco. La Web es para conectar la gente. La Web 2.0 enlaza la gente. Gente compartiendo, intercambiando y colaborando. [...]

  6. March 23, 2007

    [...] Michael Wesch, the professor who created it, says this about the final version: This new version is not a major revision. It is just cleaned up a bit – fixed a few typos and cleaned up some transitions. I’m reserving some of the new ideas that have come to me in the past month for future video projects. I considered releasing this as an “eternal beta” in true Web 2.0 style, but decided to let it stand as is and start working on future projects. Many of my future videos will address the last 30 seconds of this video (the “rethink …” part). [...]

  7. March 26, 2007

    [...] The Machine is Us/ing Us está a punto de cumplir dos meses de vida digital y ya tiene cerca de dos millones de visitas en YouTube (abajo se muestra la segunda versión). Su autor, Michael Wesch, preparó el vídeo para su clase de antropología. Colocarlo en la Red hizo lo demás: hoy está traducido a cinco idiomas y se ha “incrustado” en cientos de blogs alrededor del mundo. Wesch explica el proceso de producción en esta entrevista. [...]

  8. March 26, 2007

    [...] Un video de Michael Wesch, profesor de antropología en la Kansas State University. Reflexiona sobre la web 2.0. Y merece la pena cada segundo. [...]

  9. March 26, 2007

    [...] It is available several places including YouTube and the class website (http://mediatedcultures.net/ksudigg/?p=84) and licensed under Creative Commons and of course I have it here. But take some time and visit his website as well, Dr. Wesch has some really interesting projects posted. Looks like an amazing class, I would love to take it.  The Machine is Us/ing Us Final Version: Play Now | Play in Popup | Download [...]

  10. March 29, 2007

    [...] I’m sure everyone and their dog has seen this. It’s still worth posting because it’s thought-provoking, well-done, put together by a professor who’s teaching methods inspire my own, and because it’s about technology. And it’s cool! Here’s the link to learn more about the Web 2.0/The Machine is Using Us video. [...]

  11. April 1, 2007

    [...] Questo video (leggi qui la storia) , oltre ad essere stato visto da circa 1,7 milioni di persone, ha innescato un circolo virtuoso di altri video di risposta che ne hanno arricchito il contenuto con spunti e riflessioni molto interessanti facendolo divenire un esempio palese di come il web abbia ormai contagiato in maniera irreversibile le persone di tutto il mondo. [...]

  12. April 2, 2007

    [...] The Machine is Us/ing Us Final Version [...]

  13. April 2, 2007

    [...] On a more recent post The Machine is Us/ing Us Final Version (8 March) Wesch describes the timeline of the film’s rise to fame: On January 31st I released the 2nd draft of The Machine is Us/ing Us hoping to receive feedback from my colleagues. (The first draft was only seen by my Digital Ethnography class 2 days before the 2nd draft was released on YouTube.) I sent it to 10 people. Four days later it was the most blogged about video in the blogosphere and the wild ride had begun… It is hard to believe that a little video I created in my basement in St. George Kansas could be seen by over 1.7 million people, be translated into (at least) 5 languages, and be shown to large audiences at major conferences on 6 continents within just one month of its creation. [...]

  14. April 7, 2007

    The Brave New Web and the Need for Skepticism…

    There is a tendency in some parts of the “Web 2.0″ community to think of the web as something entirely new, something amazing that is transforming the world. A great example of this is a very popular video called The Machine is Us/ing Us, c…

  15. April 7, 2007

    [...] The Machine is Us/ing Us Final Version [...]

  16. April 10, 2007

    [...] I was enamored by this video called The Machine is Us/ing Us by Michael Wesch of Kansas State University.  Check it out: http://mediatedcultures.net/ksudigg/?p=84 [...]

  17. April 21, 2007

    [...] These are really easy since both the Youtube and the Google Video pop-up windows show you examples of what they want you to paste in to them. In the image on the left, I highlighted the code for the very interesting web2.o video seen below. This video is called The Machine is Us/ing Us by Professor Wesch of Digital Ethnography at Kansas State University. [...]

  18. May 1, 2007

    [...] Selv skriver han om udbredelsen af videoen: “It is hard to believe that a little video I created in my basement in St. George Kansas could be seen by over 1.7 million people, be translated into (at least) 5 languages, and be shown to large audiences at major conferences on 6 continents within just one month of its creation.” (Digital Ethnography, 8. marts 2007). Det var i starten af marts – siden da er videoen blevet set af knap 2,3 millioner mennesker… Web 2.0 er svær at stoppe. Tænk bare på de strippende gymnasieelever i Silkeborg (se evt. TV2 Nyheder mandag d. 30 april kl. 22 her) … [...]

  19. May 1, 2007

    [...] Techlife’s recent article about Digital Ethnography based on the video “Web 2.0 – The Machine is Us/ing Us” by Professor Michael Wesch has really blossomed garnering over 1.2 million views since our last article in February 2007, to total 2.2 million views and counting. The topic of information and the processing of it, certainly has become of interest to the readers of this column. [...]

  20. May 19, 2007

    [...] A great video clip made by an assistant professor of cultural anthropology, professor Wesch. It was posted more than a month ago and has accumulated more than 1,7 million views at youtube + another interesting video response. However, it’s the Wesch video that picks up where I left of. [...]

  21. May 23, 2007

    [...] Ekipa sa kanzaškog univerziteta je napravila sjajan video, koji pokazuje suštinu prelaženja na `net — ili ono što neki nazivaju Web 2.0. (jedan savet: ako vam je kvalitet na youtube-u slab, a originalna verzija se sporo skida sa zvaničnog linka, google sa lakoćom nalazi brže mirrore) [...]

  22. May 30, 2007

    [...] DE digtal ethnograpy blog http://mediatedcultures.net/ksudigg/ Download links http://mediatedcultures.net/ksudigg/?p=84 [...]

  23. May 30, 2007

    [...] At its Imaging and Printing Conference in New York City this week, HP is detailing “Print 2.0″: a broad business strategy based in part on the assumption that the Web will generate sharply increasing amounts of printed output. Some of the inspiration for Print 2.0 comes from an enormously popular YouTube video called “Web 2.0…The Machine is Us/ing Us,” which HP screened for an audience of analysts and journalists on Wednesday. The video was created by Michael Wesch, assistant professor of cultural anthropology at Kansas State University. Since Prof. Wesch first posted it at YouTube on January 31 of this year, “Web 2.0…The Machine is Us/ing Us” has been seen by more that 1.7 million people, translated into five languages, and presented at major media conferences around the world. It is also available as a download at Kansas State University’s “Digital Ethnography” blog. [...]

  24. June 12, 2007

    [...] I have been meaning to write about this since I attended the Web 2.0 Expo in San Francisco this past April. Before the keynote speeches at this event, the roomful of attendees were treated to a presentation of a very unique video presentation entitled “The Machine is Us/ing Us“. [...]

  25. June 16, 2007

    [...] **  Digital Ethnography, by students at Kansas State and their professor, the ones who explained Web 2.0 [...]

  26. June 17, 2007

    [...] La presentazione di Alex Giordano e Mirko Pallera, – davvero buffi a vedersi insieme, Alex dall’aria pacioccona, Mirko un po’ dandy trendy – fondatori di Ninja marketing parte subito con un video sul web 2.0 uno dei più visti su youtube e di cui, eserdisce Alex, in questi 2 giorni di convegno ancora nessuno aveva citato o mostrato. Il video si intitola : The machine is using us ed è stato realizzato dal Proff. Micke Wesh, della Kansas State University che sta facendo una serie di ricerche sulla etnografia digitale etc. [...]

  27. June 19, 2007

    [...] Ça me permet aussi de découvrir une petite vidéo sur le thème de “Web 2.0″, intitulée The Machine is Us/ing Us. Pour la plupart d’entre vous, c’est probablement du réchauffé, mais le montage est très malin.  [...]

  28. June 28, 2007

    [...] Innym razem natkn±³em siê w sieci na film “The Machine is Us/ing Us” grupy Digital Ethnography dzia³aj±cej w ramach grupy prowadzonej przez Dr. Michael Wesch. Kilkuminutowa prezentacja rozwoju “komunikacji” zaprezentowanej w “The Machine is Us/ing Us” da³a mi bardzo du¿o do my¶lenia. Zapraszam wszystkich do obejrzenia. Explore posts in the same categories: Ciekawostki [...]

  29. July 2, 2007

    [...] Michael is better known for the Web 2.0 video, which has been seen by over two million people and translated in several languages in a month or so. You can find a polished high resolution version here, in a couple of well known multimedia formats. [...]

  30. July 4, 2007

    [...] Digno de ver. Hosted en YouTube. Discutido también en el website de Prof Wesch @ Kansas State University. Tags:Aplicaciones, Colaboración, Computer Science, Desarrollo Tecnológico, Hipermedia, Hipertexto, Hypermedia, Hypertext, Internet, Servicios, Software, Tecnología, Transparencia, Web 2.0 [...]

  31. July 16, 2007

    [...] De hecho la definición de la Wikipedia es bastante acotada “metodología de investigación de los métodos cualitativos de la antropología cultural”; pero hay otras definiciones o papers como el de la Universidad de Pennsylvania o blogs como el de Michael Wesch que investigan la existencia de la etnografía digital y que, en realidad, es más conocido por su video The Machine is Us/ing Us (uno de varios) [...]

  32. August 2, 2007

    [...] Excellent 5-minute video basically explaining the current “Web-two-oh” state of the net. Apparently it was doing the rounds a couple of months ago, but it totally passed me by, so if you haven’t seen it already you’re in for a treat! It’s both funny and educational; bargain! [...]

  33. August 22, 2007

    [...] myedna will will be firmly embedded in the growing world of Web 2.0 – that nebulous collection of tools that allow users to contribute on the web. A remarkably popular tour of Web 2.0 is found in The Machine is Us/ing Us, a video on YouTube that has had nearly 4 million views since January 07. The author is Professor Wesch of Kansas State University. The 4.5 minute video tells the story of how the web is developing in a highly graphic way. It delivers the message most effectively because the pace and movement in the video represents how the active user is at the heart of web 2.0 developments. The machine is us pun in the title neatly sums it up. [...]

  34. September 10, 2007

    [...] Take a few minutes and re-watch (or watch for the first time, if you haven’t seen it yet) The Machine is Us/ing Us.  Watch for the reference to copyright near the end.  Understand that we do need to rethink what it means, and how we will use it.  And then talk about it.  Ask questions.  Understand that even the really smart copyright lawyers don’t know where all of this will go, or where it should go.  Understand that we need to work on this as a group, a very large group.   [...]

  35. October 11, 2007

    [...] Conversations in the blogosphere can seem messy and disorganized at times compared to a threaded discussion in a learning management system or other online conversation tool, but “tags” help the ideas and information take on an organic organizational structure. For more insight into how this works, check out Dr. Michael Wesch’s excellent video “The Web is Using/Us.” [...]

  36. October 11, 2007

    [...] Since we only have 30 minutes and no internet connection, it’s better to keep it at the conversation level. It will be a good time to introduce ourselves, and just talk. However, I was thinking of showing one video as a point for conversation. Which one? Do I show Karl Fisch’s Did You Know? or Darren Draper’s Pay Attention. How about Cisco’s Human Network or Wesch’s The Machine is US. I was even thinking about showing the Encyclopedia of Life video. I might even show a portion of the recent K12 Online PreConference Presentation by David Warlick. [...]

  37. October 13, 2007

    [...] One of the ‘further viewing’ resources I sometimes provide to people to come to talk to me about SMART or about using technology in their teaching is the excellent the machine is us/ing us created by Michael Wesch at Kansas State University. This morning flicking through Google Reader, Tama has linked to a new video entitled ‘a vision of students today’. Even though it’s targetted at HE, there’s a few important messages here, not just in some of the shocking stats that the research has gathered, but in the way it was compiled (a Google Doc with 367 edits by 200 collaberators) and the ways it’s presented (well thought out, well put together video). [...]

  38. October 16, 2007

    [...] The Digital Ethnograpy crew at Kansas State university who previously produced the extremely popular Machine is Us/ing Us video (that I often use in my presentations to help explain the evolution of the Web..) have put a couple of new videos out both of which are extremely interesting (and as ever skillfully produced) [...]

  39. October 17, 2007

    [...] Source  [...]

  40. October 17, 2007

    [...] If you like this then you need to check out his other stuff… I think it’s even better… The Machine is Us/ing Us Posted by prof_chuck Filed in Uncategorized [...]

  41. October 18, 2007

    [...] Michael Wesch, a professor at Kansas State University is someone who keeps whacking my head in a totally thought-provoking way. First there was The Machine is Us/ing Us. Then Information R/evolution and now, A Vision of Students Today. [...]

  42. October 19, 2007

    [...] Ethnography. No Comments Leave a Commenttrackback addressThere was an error with your comment, please try again. name (requerido)email (will not bepublished) (requerido)url [...]

  43. October 22, 2007

    [...] KSU Digital Ethnography October 22, 2007 Filed under: Uncategorized — ellenh @ 12:51 pm Michael Wesch, a professor of anthropology at Kansas State has produced another thought-provoking look at the state of information in the Web 2.0 world. His previous videos are Information R/evolution and The Machine is Us/ing Us. [...]

  44. October 29, 2007

    [...] This meta-useless (though undeniably awesome) shit was brought to you by Web 2.0. [...]

  45. October 31, 2007

    [...] Los dos primeros vídeos pertenecen a Michael Wesch del grupo de Etnografía Digital de Kansas State University. Este grupo de estudiantes de Antropología Cultural, dirigidos por el Dr. Wesch, se ha dedicado a explorar las relaciones entre la tecnología digital y la interacción humana (Etnografía de la Web). El primer vídeo “The machine is us/ing us” (“La máquina somos nosotros / nos utiliza”), ya un clásico en la red, es una acabada síntesis de la evolución de la Web y su impronta social. Desde el texto al hipertexto, la web, el paso del HTML al XML, los buscadores, los blogs, los wikis,…hasta la Web social o Web 2.0, cuya característica medular es la conexión entre personas. [...]

  46. November 5, 2007

    [...] Thanks to Tina Steele from Tri-County Technology Center in Bartlesville, Oklahoma, for taking and posting some photos from this morning’s ODLA keynote! The auditorium here at OSU-Tulsa was great for the presentation I thought– HUGE screen and really good speakers for the videos I shared. Most important, the audience was very receptive and we had good participation following Dr. Michael Wesch’s video, “The Web Is Us/ing Us.” [...]

  47. November 19, 2007

    [...] Web 2.0 — all you need to know in a refreshingly optimistic 4 1/2 minute video What the heck is web 2.0, and why are so many people running on about it?  Simply put, all the term refers to is what many of the so-called digerati believe will be the imminent future of the internet.  Though the conception inevitably has its detractors, for most it is a very positive conception of collaborative tools and community-based learning/understanding.  If you would like more history and detail, check the Wikipedia listing (or a general search for that matter), or, if you have the 4:33 it takes to watch it, you’ll find a wonderfully iconographic explanation of it in the attached YouTube video.  I showed this to most of the junior high students last year, and it sparked some particularly insightful discussions.  Between the first version and this newer ‘final’ version, it was now been seen well over 3 million times. Finally, this piece was put together by Professor Mike Wesch, who is a Digital Ethnographer at Kansas State University.  If you liked this video and want to see what else his department is up to, click here for his blog. [...]

  48. November 23, 2007

    [...] Originated: Digital Ethnography @ Kansas State University posted by mattsonj at 3:26 pm   [...]

  49. January 9, 2008

    [...] The Machine Is Us/ing Us (info, YouTube) [...]

  50. February 17, 2008

    [...] first introduction to Michael Wesch was through a video posted on YouTube entitled “The Machine is Us/ing Us.” I wasn’t the only person introduced to him that day. What started as a video discussing digital [...]

  51. February 22, 2008

    [...] video was crafted by Kansas State University professor Michael Wesch as part of the “Digital Ethnography” project. It excellently get beneath the white noise of Web 2.0 to provide a easily digestible nugget of [...]

  52. February 24, 2008

    [...] dell’evoluzione del web. Una sottotitolazione in italiano la trovate qui e a questo link è possibile scaricare il video nei formati .wmv e .mov ad alta definizione. Qui, infine, la [...]

  53. March 6, 2008

    [...] video i found last year that playfully tries to explain how the web is evolving, which I think was originally created by students at Kansas University of all places.  Its really got a good grip on how hypertext is different from regular text [...]

  54. March 10, 2008

    [...] to large audiences at major conferences on 6 continents within just one month of its creation. The Machine is Us/ing Us Final Version March 10th, 2008 / 0 Comments / [...]

  55. March 30, 2008

    [...] Prof Wesch is known for these types of videos and in my opinion he first broke out with his video The Machine is Us/ing Us that dealt with the evolving technology and how the web changes the way people interact. The latest [...]

  56. April 25, 2008

    [...] The Machine is Us/ing Us Final Version on YouTube [...]

  57. October 17, 2011

    [...] to launch Kansas State’s Digital Ethnography Working Group became a YouTube sensation. “The Machine is Us/ing Us” was released to the video publishing site Jan. 31 of that year. Within a month, the little [...]

  58. January 14, 2012

    [...] in recent computing history, much of which is relevant for teaching. As fellow anthro Mike Wesch has said: We’ll  need to rethink a few [...]

  59. January 29, 2012

    [...] to make such a popular video that the blogosphere would quickly take by storm.  In fact Wesch originally created the video for his Digital Ethnography class and sent it only to his colleagues to gather feedback. [...]

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